According to a study of the institute LH2, only 4 % of people asked prefer a fast car and more computer-aided car. And even if 29 % of the pooled consider the safet as important, for 94 % of the French, the priority is a car appropriate and consume less oil.
Nevertheless the car manufacturers concentrate their research on the electronic systems reducing the failures of the driver as the loss of attentiveness, the improvement of the night vision, the automatic switching of the lights, or the detection of obstacle.
This gap between needs or wishes of the consumer and the product politics of the manufacturers corresponds not at all to the Marketing spirit. The engineers of the sector wonder moreover of the explosion of these new functions offices while the automobile has not digested its electronisation. So do the automobile builders, locked into their bubble of innovation have forgotten the first concepts of the Marketing?
The marketing rarely creates needs, it brings to light them. Unless more precise studies put in evidence a need of increase in embarked electronics, the car of tomorrow strong risk of being in complete gap with the future driver.
